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Digital Marketing Certificate
Post-secondary Certificate - Digital Marketing
College of Business
Degree Specific Credits: 24
Required Cumulative GPA: 3.0
Catalog Year: 2019-2020
Notes:
- All students pursuing a Digital Marketing Certificate must also complete the degree requirements for one of the Business majors.
- The 3.0 GPA requirement pertains specifically to the 24 credits listed below, not a student s cumulative GPA.
- Please meet with a Digital Marketing Certificate advisor for assistance (see COB Advising for list of advisors by major).
Summary
| Code | Title | Hours |
|---|---|---|
| Digital Marketing Certificate Requirements | 21 | |
| Digital Marketing Certificate Electives | 3 | |
| Total Hours | 24 | |
Digital Marketing Certificate Requirements
| Code | Title | Hours |
|---|---|---|
| Complete all of the following courses: | ||
| BMIS 372 | Information Infrastructures | 3 |
| BMIS 373 | Business System Analy & Design | 3 |
| BMIS 478 | E Commerce a Managerl Prspctv | 3 |
| BMKT 342 | Marketing Research | 3 |
| BMKT 343 | Integrated Marketing Comm | 3 |
| BMKT 420 | Integrated Online Marketing | 3 |
| BMKT 460 | Mktg Hi-Tech Prod & Innov | 3 |
| Total Hours | 21 | |
Minimum Required Grade: C-
Digital Marketing Certificate Electives
| Code | Title | Hours |
|---|---|---|
| Complete three credits from the following courses: | 3 | |
BMIS 326 | Introduction to Data Analytics | |
BMIS 365 | Business App Development | |
BMIS 479 | Introduction to Consulting | |
FORS 250 | Intro to GIS for Forest Mgt | |
GPHY 284 | Intro to GIS and Cartography | |
MART 101L | Intro to Media Arts | |
MART 112A | Introduction to Film Editing | |
MART 102 | Digital Technology in the Arts | |
MART 111A | Intro to Photoshop | |
MART 341 | Intro to Web Design | |
| Total Hours | 3 | |
Minimum Required Grade: C-