Marketing B.S.

• Overview

• Requirements

The marketing major provides students with knowledge and skills required for the process of marketing products, services, or ideas. The contemporary role of marketing in society is treated from various perspectives, including functional and institutional analysis, as well as the application of decision-making tools.

Bachelor of Science - Marketing

College of Business

Degree Specific Credits: 72-74

Required Cumulative GPA: 2.0

Catalog Year: 2019-2020

Notes:

• At least 54 credits must be earned in Business classes (ECNS, College of Business internship course and COB faculty-led study abroad courses may be counted in OR out of Business). A minimum GPA of 2.0 is required for these courses.

• At least 27 credits in business must be taken at UM.

• All business credits transferred in after matriculating to UM must be preapproved by the department chair in your major.

General Education Requirements

Information regarding these requirements can be found in the General Education Section of the catalog.

Summary

College of Business Requirements

Primary Lower Core Courses

Note: All primary lower core courses must be completed with a C- or better and a 2.0 GPA must be earned in the seven (7) listed courses prior to admission into an upper-division Business Major

Minimum Required Grade: C-

Math Requirement

Notes:

• The College of Business requires that credit be earned for one of the math course below (with a C- or better) before enrolling in ACTG 202.

• A student's result on the ALEKS Math Placement Exam or Maplesoft Math Placement Exam does not waive this math requirement.

Minimum Required Grade: C-

Statistics Requirement

Note: This is a lower primary core course. The College of Business requires that credit be earned for STAT 216 (preferred) or one of the other statistics courses below (with a C- or better) prior to being admitted into an upper-division College of Business major.

Minimum Required Grade: C-

Secondary Lower Core Courses

Note: All courses must be completed with a "C-" or better to satisfy prerequisites for certain major, upper major core, or capstone courses. Students are advised to complete these courses prior to being admitted to an upper-division Business Major. Prerequisites are strictly enforced.

Minimum Required Grade: C-

Upper Major Core Courses

Notes:

• All upper major core courses must be completed before the capstone can be taken.

• Students must take BMKT 325 in the first semester in the upper-division major as it is a prerequisite course for the Marketing Major.

• A student must be listed as a major or minor in business to take these courses. Major or minor in business is defined as junior standing with all primary lower core courses completed, a 2.0 cumulative GPA, and formally admitted to the major or minor.

Minimum Required Grade: C-

Capstone and Upper-Division Writing Requirement

Notes:

• Students must complete all primary and secondary lower core and upper core courses and their prerequisites and have an approved graduation application to register for their capstones.

• Students must pass the required comprehensive exam as well as all requisite coursework to earn a passing grade in BGEN 499.

• BGEN 499 must be taken at UM.

• This course also satisfies the UM and College of Business upper-division writing requirement.

Minimum Required Grade: C-

Marketing Major Requirements

Minimum Required Grade: C-

Marketing Major Electives

Notes:

• Up to 6 credits of BMGT 493 can count towards the 9 credit elective requirement.

• Up to 6 credits of BMKT 491 can count towards the 9 credit elective requirement.

• Up to 6 credits of BMKT 494 can count towards the 9 credit elective requirement.

• Up to 3 credits of BMKT 498 can count towards the 9 credit elective requirement.

Minimum Required Grade: C-